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New Orleans Music - A Way of Life


Acura Presents Trad Fridays!

Acura returns for a second year presenting Trad Fridays at the New Orleans Center for Creative Arts (NOCCA)! Trad Fridays is a celebration of teaching traditional brass-band street music to the classically trained students at NOCCA. The dates for the upcoming season are September 8, October 20, and November 17.

Acura is building on the brand’s 18-year commitment to the music and arts of New Orleans as the automaker joins iconic bandleader, singer, songwriter and producer, Troy “Trombone Shorty” Andrews, as Official Sponsor of Trad Fridays. Acura’s support of the non-profit Trombone Shorty Foundation will help the organization create a year-round impact on the city’s cultural community and further its commitment to perpetuate the musical heritage of New Orleans through music education, instruction, mentorship and performance.

The partnership continues Acura’s relationship with Trombone Shorty and his drive to further local music education through Acura’s backing of his Shorty Fest fundraising concert, and Trad Fridays, Shorty’s partnership with the New Orleans Center for Creative Arts to help preserve traditional New Orleans jazz music for future generations.

Trad Fridays Promo Letter Fall 17

To read more about our generous sponsor Acura, click HERE.























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Event Sponsorship Opportunities

Troy "Trombone Shorty" Andrews and friends will celebrate the launch of the Trombone Shorty Foundation and the Trombone Shorty Academy, a partnership with Tulane University’s New Orleans Center for the South, on Thurs., May 2 at Generations Hall in New Orleans. Special entertainment includes performances by founding students from the Trombone Shorty Academy, Trombone Shorty and special guests. To find out about event sponsorship opportunities, please contact Bill Taylor, the foundation’s executive director, by completing the form below or calling

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